Low Cost Marketing Technique that Still Works Today

More than ever, it’s easy to find good quality, low cost customized pens that help you market your small business. The more pens you need, the lower your price will be. Pens are lightweight and don’t take up much space, so they’re perfect for handing out anywhere. Don’t just offer people your promotional pens at trade shows and events – get your company name out to potential customers on a regular basis. It’s as simple as asking a person in your doctor’s waiting room: “Would you like a pen?” while holding out your customized pen along with your business card if you want. Most people will accept.

Make your pen design attractive. Keep the colors consistent with your branding. Use your logo and tagline, but also consider using a photograph. Today’s promo pen technology is sophisticated with photos and beautiful shaded coloring techniques. Plus, you may have 4-6 lines of text to use for a compelling message about your company to attract customers.

The design of the pen itself should also suit your business and it doesn’t have to be expensive in order to be appealing to customers. A more practical inexpensive pen may even suit your company more than an elegant, high-end pen. For example, for a company called “Budget Painters,” a practical looking utility pen, maybe even a lanyard style with a rope attached and attractive patterns of color on the pen’s body is likely to work well.

People Need and Keep Pens

Pens are useful items that virtually everyone uses on a daily basis. Students, parents, business people and retirees alike in homes and offices need and use pens regularly. A promotional giveaway pen needn’t be fancy or expensive in order to be saved and stashed in cars, purses, pencil jars and briefcases.

As long as your customized hand-out pen writes smoothly and the ink doesn’t run or blob up, most people are likely to keep it for a long time. If you’ve been in business several years and have already had customized pens made and distributed them, consider customizing a new type of pen such as a light up, gel or other fun style to renew your customer’s attention.

Different Kinds of Pens to Suit Every Type of Business

Even if you’re on a budget, you still have many choices today in colors and styles for inexpensive promo pens. If you want to go for bright colors, choose a solid jewel color or select an eye-catching pattern such as fun polka dots, modern stripes or classic rainbow stripes. Keep your industry and business in mind and if you feel you need to go for neutral colors, you can always use a photograph, engraving or a sales message to attract attention.

Coordinating your customized pens with your other marketing materials such as business cards is a great way to present your small business as both professional and tasteful. Whether you have a bakery, auto shop, hair salon, pet store or something completely different, the right promo pen and other marketing materials can entice customers to give you a try. Consider adding a call to action on your customized pen along with the contact information, such as “Budget Painters. Call 555-5555 today for a free no obligation estimate.”

Customized Event T-Shirts Look Professional

When you design a t-shirt especially for your event, it becomes a part of the event in a professional way. Use colors and a style that fits in with the other promotional materials you use for the event. Consistent branding is always important when marketing anything. If you’ll have a booth at the event, consider constructing your area so that you can hang the shirts at the top to gain attention. Each t-shirt customized with your message and/or name serves as a mini poster. 

Whether you’re giving away the shirts or charging a small fee for them such as for a running event, be sure that these are attractive t-shirts event participants will like to wear. Great looking matching customized t-shirts are the perfect way to create a professional looking team for your event.

Great Color and Style Gets Attention

White baggy t-shirts are a thing of the past. White is still a popular promo t-shirt color, but don’t limit yourself to that. Gray, taupe or black may be better neutrals for your customized t-shirts – depending on the look you want. Pick flattering styles that make your group look like successful professionals. A vibrant red, blue, green or yellow could also work, depending on your company color, and stand out more than neutrals.

Consider a color block style if you want a sporty customized t-shirt. Most color block t-shirts have the shirt body in a neutral color and the sleeves in a colorful accent shade. Color block t-shirts or baseball shirts are often available in short or long sleeve options. The button front neck Henley style of t-shirt is another look to consider as it’s a popular change to the more traditional crew neck shirt.

The back of a t-shirt can get a lot of attention if you use larger letters. You could have “Staff” on the backs of customized t-shirts to make employees stand out from clients at a company event. Or you could have your company name on the backs of your promo event t-shirts to make your business name stand out in a crowd.

People Love Useful Free Items

If you choose an attractively designed wearable t-shirt for your event, these shirts are likely to be saved and actually worn. Many people save useful promo items such as cups, pens and calendars and t-shirts that are comfortable and attractive enough to wear are popular. Make your company name, tagline, logo and location information look tasteful on the shirt.

Even if a t-shirt is large, it may end up being used as a nightgown or worn with sweatpants in the home. If your event is held in the winter months, consider getting customized long sleeved sweatshirts rather than lightweight t-shirts if your budget allows. Promo tank tops could be the way to go for summer events.   

Mini Billboards

Giving out promotional t-shirts with your company name and information on them means that when worn, the shirts are like mini walking billboards that promote your business. Customized business t-shirts can also create mini billboard-like attention when displayed in the window of retail companies or hung in a trade show booth. A sign promoting an offer to receive a t-shirt when a product or service is purchased could accompany the displayed shirts to help bring people into the store.

If Promotional T-Shirts are Wearable, People Will Keep Them

People tend to keep wearable stylish customized t-shirts. Look for nicely styled t-shirts in attractive colors. White oversized t-shirts are a thing of the past as there is so much selection in affordable promotional shirts today. Choose long sleeved or short depending on the season. You can find traditional crew necked t-shirts to customize with your business information or button front Henley or baseball color blocked styles.

Make sure your customized t-shirt design is attractive, yet also fits in with your company colors and branding. All of the promotional tools your business uses should work together to form a consistent image of your company in your customers’ minds – and this includes promotional items such as t-shirts that you hand out.

Inexpensive Giveaways That Help Create a Scene

Customized t-shirts work well as part of an inexpensive promotion. You can include a radio station in your promotional advertising strategy. They can help get the word out and bring customers down to your event. Create a scene with music, balloons, face painting and the like.

Whether your event is a grand opening sidewalk sale or something else, you can hold a contest and include t-shirts as extra giveaways. Or, you could create a gift basket prize of your products with some promotional items included such as t-shirts with your business name, logo and location.

Useful for Both Customers and Employees

Customized company t-shirts are great for both customers and employees. You can promote your business by giving potential customers t-shirts at tradeshows and other events, but you can also customize some t-shirts with the word “staff” to make employees easily to identify at company events.

Just as client events can promote your company to customers, company events can increase morale and create an employee appreciation environment for your employees. Gift baskets that include promotional company logo t-shirts are great for customers, but customized t-shirts are also ideal for employees and their families for events such as family picnics. Or, choose customized baseball style t-shirts and start a company baseball team.